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Commercial Director appointed to Club Board
Commercial Director appointed to Club Board

Statement issued by YCST

York City Supporters Trust has appointed 33 year old Pete Davis as the Clubs new Commercial Director.


Trust member Pete Davis will join Citys six-strong volunteer Board of Directors who are already planning for operations next season. 


Trust Chairman Richard Snowball welcomed the new appointment saying, Whilst a record level of commercial income has been generated over the past couple of years, we want York Citys relationship with local businesses to be developed further.  Peters business skills and experience should help us build for the future.


Peter Davis has already been providing some marketing assistance to York City over the past couple of months, since completion of the Nestle Rowntree KitKat Crescent deal.


Peter Davis now has his own marketing business, but has previously worked for Nestle in the areas of marketing, business account management and sponsorship.  His work has included dealing with a number of high profile companies and brands, including sponsorship in the football industry.  The main focus of his role for City will be the development of commercial revenue streams and helping to build the Clubs profile amongst local business.


As the owner of the Club, the Trust is the body that is responsible for making appointments to the Club Board.  This is their first appointment of a Club Director since the Rescue Package in March/April 2003.


Over recent months, the Trust has undertaken a selection process that incorporated the members resolution from the December 2004 AGM, such that any willing and able volunteers from amongst the elected Trust Board members were also considered for appointment. 


The Commercial Director position was advertised by the Trust/Club and open to any willing volunteers who believed they had the appropriate skills and commitment to help York City Football Club. 


At the Trust Board meeting on Saturday 23 April, from the two candidates who had volunteered (one of whom was an elected Trust Board member), the Trust Board selected Peter Davis to be appointed as a Club Director.  In due course, as part of its overall governance review, the Trust will further consider the make-up of the Club Board.


Commenting on his appointment to the Club Board, Peter Davis said Im looking forward to helping the Club build commercially for the future and providing the foundations for some better times for both loyal and new supporters of York City Football Club.


The Club Board also welcomed the appointment. Speaking on behalf of the directors York City Communications and Community Director Sophie McGill said, It is imperative that we work hard to maximise all commercial opportunities this year in order to boost revenue to assist with York Citys playing budget and operations at the Club. Peter is an expert in this field and has strong links with local business.  As fellow volunteer directors, we look forward to working with him in the best interests of our supporters and York City Football Club.

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